Cailler Chocolate

Launching Nestlé’s first ever premium chocolate brand exclusively through digital

Cailler stories

To launch the beloved brand’s premium range we bought the Taste Real concept to life by traveling to the Swiss mountains, to create a series of films that highlighted the generations of craft that go into every single piece of Cailler chocolate.
Working closely with the client team, we filmed the cows that produce the fresh milk for Cailler, the bean to bar process in the Cailler factory, the artisan heritage behind the packaging design and celebrated the highest quality ingredients.

Product design and eCommerce

The website served not only as a story telling platform, immersing users in the world of Broc, Switzerland, but also to function as a full eCommerce solution, allowing users to buy bars as well as boxes of filled chocolates.

Product photography you can taste

I art directed all aspects of the content creation, including the product and packaging photography. Designed to convey human craftsmanship, and authenticity - hero flavours and ingredients are allowed to shine through.